Breaking : First Amazon Fresh Store to Open in Pinellas?

The site is located at the corner of Enterprise and McMullen Booth roads in Safety Harbor in what used to be a Winn-Dixie that closed in 2021. The 35,000-square-foot storefront has been vacant since, but more development has been seen outside the building, including a fresh coat of paint and other green trademark features of Amazon Fresh.

Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery experience, either in-store or online. Customers shopping Amazon Fresh will find a wide assortment of national brands and high-quality produce, meat, and seafood. Plus, our culinary team offers customers a range of delicious prepared foods made fresh in store every day.

If our sources are right, this would be the first Amazon Fresh store in Florida, and is rumored to open in late February or early March 2024.